The Problem
The gap between great product and real growth.
You've built something worth believing in. The treatments work. The brand has potential. Yet between managing operations, staffing, and day-to-day demands — the strategic work that actually drives growth keeps getting pushed to next quarter.
The brands that win aren't the ones with the best products. They're the ones with the right leadership in place at the right time — people who've done it before and know exactly where to push.
That's the gap MATRX was built to close.
Not as advisors. As operators.
What We Do
Wherever there is a gap, we fill it.
We are the one-stop shop for the aesthetic industry — strategy, execution, talent, and education under one roof. We don't offer packages. We embed where the need is greatest.
Done-For-You Services
We don't just advise.
We build it with you.
Every engagement is scoped to your exact situation. Pricing is custom — built around the scope of work, not a fixed menu. Tell us where the gap is, and we'll tell you exactly what it takes to close it.
Custom Pricing · Scoped to Your Needs
Sales Infrastructure
Build the systems your sales team needs to perform — from day one.
- Commission structure design and rep agreement templates
- Territory mapping and account segmentation
- CRM setup and pipeline buildout (HubSpot, Salesforce, etc.)
- Rep onboarding kits and training playbooks
- KPI dashboards and reporting frameworks
Marketing & Content
Strategy and assets that move your audience from awareness to action.
- Social media content calendars (Instagram, TikTok, LinkedIn)
- Email nurture sequences for patient and client leads
- Before/after content strategy and compliance guidance
- Event and tradeshow collateral (booth materials, one-pagers, decks)
- Brand messaging and positioning documents
Recruiting & Talent
Full-cycle talent acquisition so you hire the right people, faster.
- Full-cycle rep recruiting (sourcing through placement)
- Job description writing and posting
- Candidate screening and interview coordination
- Offer letter and comp plan templates
- Onboarding documentation
Practice Growth
Operational tools that turn patient visits into long-term revenue.
- Front desk and patient consultation scripts
- Retail and rebooking protocol development
- Loyalty and membership program design
- Staff training on upselling and retention
- Competitive analysis and market positioning
Leadership & Operations
Strategic oversight and execution frameworks for sustainable scale.
- Fractional VP of Sales or Marketing (ongoing)
- Sales meeting facilitation and team coaching
- Strategic planning facilitation (quarterly/annual)
- SOPs for sales, hiring, and operations
- Gap analysis and org structure recommendations
Not sure where to start?
Every engagement starts with a discovery call. We'll map your gaps, identify the highest-leverage starting point, and scope a plan built around your goals.
Schedule a Complimentary Discovery Call →How It Works
From first call to the right expert.
Our referral process is deliberate and built around precision. We don't match on paper — we match on deep personal knowledge of each consultant's capabilities, track record, and working style. The result is a fit that's right from day one.
Who We Serve
We serve every side of the industry.
You've built something worth believing in.
Now build the infrastructure to match.
You're launching or scaling an aesthetic brand. You need distribution, brand presence, and a team that can carry your message into the market with credibility. We've been inside the boardrooms, on the trade show floors, and in the field. We know exactly where founders get stuck — and how to move past it.
- —Sales rep recruiting & territory strategy
- —Brand positioning & launch strategy
- —Distributor & partnership development
- —Education & clinical training materials
- —AI tools to scale your operations
Your practice deserves a brand as strong
as the results you deliver.
You're a clinician and a business owner. You're exceptional at what you do — but between treatments, staffing, and managing growth, the brand and marketing side gets deprioritized. We handle that side with the same precision you bring to your patients.
- —Brand identity & differentiation strategy
- —Social media management & content
- —Staff training & performance frameworks
- —Patient experience & retention strategy
- —AI tools for marketing & operations
Whether you're growing, transitioning,
or starting over — we're here.
From consumables to devices, W-2 to 1099, or one category to another — our MATRX Sales Portal and MATRX Academy (coming soon) are built to support you at every stage of your career in aesthetics.
- —MATRX Sales Portal — exclusive opportunities
- —W-2 to 1099 transition support
- —Consumables & device rep training
- —Category transition resources
- —MATRX Academy — coming soon
"We are not a firm that hands you a plan and wishes you luck. We are connectors, curators, and strategists — matching your business with the exact expert who has solved this problem before, at the highest levels of the industry."
— MATRX Collective
The Founders
Cindy Keyes &
Justin Parchman
MATRX Collective was founded by leaders who have spent decades inside the aesthetic industry — not advising from the outside, but doing the work at the highest levels of brands you know and trust.
Together, Cindy and Justin bring VP-level experience across global beauty and aesthetic companies — spanning sales team development, regional growth strategy, and brand building from the ground up. We've sat in the seats our clients sit in, and we know what it actually takes to grow.
We created MATRX because we saw a gap: sophisticated brands and practice owners who needed real, experienced leadership support — not generic consulting wrapped in industry language. We are the resource we always wished we had access to.
About MATRX Collective
Episode 6 - Purpose & Importance of Education with Zanoli "Zee" Kozlowski
The conversation covers Zanoli's journey to the aesthetics industry, her transition to consulting, the value of education in sales, her entrepreneurial journey, the future of aesthetics, and the impac…
Let's Talk
Ready to close the gap?
Tell us what's broken — or what's possible — and we'll help you figure out the rest. Start with a complimentary 15-minute discovery call, or go deeper with a 90-minute Expert Strategy Session with Cindy & Justin.
Complimentary
15-Min Discovery Call
Understand your situation and explore fit
$499 — Premium
90-Min Expert Strategy Call
Deep-dive audit + written 90-day action plan